"Only a self has desire (unlike rocks and trees), not because it is some spiritual essence unique in nature, but because the liking or not liking of something is itself what creates the self, the person who likes or does not like what is happening in this moment. This then creates the conditions for suffering to arise, for only a self can suffer (rocks and trees do not). We can only be disappointed if we set ourselves apart from what is happening by wanting it to be other than it is."
The Buddha's smile - Tricycle: The Buddhist Review - Winter 2012